Folk Machine focuses on producing wines that showcase the unique characteristics of the grapes and the terroir of Northern California. The label is often associated with minimalist winemaking techniques, emphasizing natural processes and allowing the grapes to express themselves without heavy-handed intervention. The founder, Kenny Likitprakong, is recognized for his commitment to sustainable and organic practices in the vineyard, and this ethos often extends to the winemaking process. Folk Machine wines have gained a following for their approachability, balance, and how they reflect the specific vineyards and regions of Mendocino where the grapes are sourced.