Take the Intimidation out of wine.

The Urban Grape is an award-winning wine, craft beer, and spirits store located in Boston’s vibrant South End neighborhood. UG is the first store in the world to utilize Progressive Shelving, a unique system of organizing wines by their body, rather than varietal or region. Progressive Shelving allows our staff to help you pick the perfect wine for your palate by encouraging you to explore regions, varietals, producers, and price points all while staying in your wine comfort zone. Discover new wines when you Drink Progressively!

A well-rounded, fully-stocked wine cellar is a passion for many serious wine collectors.

The Urban Grape’s philosophy of using hospitality-driven service to help their customers find the perfect bottle of wine extends to their latest venture, Urban Cellar. Through personalized one-on-one consultations and wine tastings using the state of the art wine access system, Coravin, owner TJ Douglas uses his knowledge of the wine industry to fill his clients’ cellars with everything from approachable every day wine, to birth year vintages, to cases that can age and appreciate in value for decades to come. You build it, The Urban Grape fills it.

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Build your wine cellar with The Urban Grape!



    Adam of European Cellars features wines that rely on a sense of place over processes such as the Loire Valley’s La Craie, and Jean–François Mérieau, Jumilla’s Casa Castillo, and Rhone Valley’s Michel Gassier! Also, join our Urban Community Partner, Haley House, for some scrumptious chocolate chip cookies!

  • 3.24.17 BLENDED WINES! 5-8PM

    Join Masterbrands as they showcase iconic and experimental white and red blends from Northeastern Italy, Bordeaux, Portugal, and South Africa!


    Established in 1651, Lookout Farm is one of the oldest continuously operating farms in the United States. Let Lookout Farm share the fruits of their labor by pouring hard ciders including the Farmhouse, Hop Up and First American Cherry Cider!

  • 3.27.17 GEEK OUT WITH UG: SAKE 101 6:00-7:30PM

    Sake is a beverage which can feel especially intimidating to dive into since it seems so foreign and complex. To ease this intimidation, the sake professionals at Hojoko, a fun, high-energy Japanese tavern located in Fenway’s The Verb Hotel will be featuring adorably packaged sake in individual serving cups which appeal to every palate, price range and aesthetic! Enjoy a wealth of sake knowledge provided by Hojoko’s Alyssa Mikiko DiPasquale, Advance Sake Professional, and Claire Makley, Certified Sake Professional, while learning about different Sake styles, History of Sake, Sake Cup Trends and even play a round of Sake Cup Bingo! Light bites will be provided by Hojoko and these sakes are so delicious that you will want to collect every cup! Buy your tickets HERE!

    *Free Gift with Purchase of Ticket. Event is 21+. No refunds within 48 hours of the event.

From the Vine




When TJ and I got married in 2004, we served the Swanson Vineyards “Alexis” as our wedding wine. Ever since, we’ve had a soft spot in our hearts for this iconic Napa winery, but we’ve never carried them in the store before. Happily for all of us, Swanson’s quality wines are now on our shelves.

Swanson’s Merlot is blended with 19% Cabernet and 2% Petit Verdot, which helps this robust and round wine from becoming too jammy or sweet. The 2013 has a gorgeous deep purple color, with signature cocoa and black cherry fruit aromas. The palate of the wine is both complex and delicious, with elements of cedar and mocha, and nice big tannins. This is a premier Merlot made by one of Napa’s best winemakers, Chris Phelps, who came to Swanson by way of Chateau Petrus and Dominus.

Terroir, pedigree, flavor, and complexity – this wine has it all, but as you can see from the offer below, doesn’t come with the expected big price tag. It’s just $24 a bottle! Click the “Buy Now” button below to be connected with Brian in our Special Orders Department!

Regular Price: $32/bottle

15% per Bottle Discount: $27.20/bottle

25% four-bottle Discount: $144 ($48 savings at $24 a bottle) *That’s like buy 3, Get 1 Free!

Buy Swanson Merlot Now