Take the Intimidation out of wine.

The Urban Grape is an award-winning wine, craft beer, and spirits store located in Boston’s vibrant South End neighborhood. UG is the first store in the world to utilize Progressive Shelving, a unique system of organizing wines by their body, rather than varietal or region. Progressive Shelving allows our staff to help you pick the perfect wine for your palate by encouraging you to explore regions, varietals, producers, and price points all while staying in your wine comfort zone. Discover new wines when you Drink Progressively!

A well-rounded, fully-stocked wine cellar is a passion for many serious wine collectors.

The Urban Grape’s philosophy of using hospitality-driven service to help their customers find the perfect bottle of wine extends to their latest venture, Urban Cellar. Through personalized one-on-one consultations and wine tastings using the state of the art wine access system, Coravin, owner TJ Douglas uses his knowledge of the wine industry to fill his clients’ cellars with everything from approachable every day wine, to birth year vintages, to cases that can age and appreciate in value for decades to come. You build it, The Urban Grape fills it.

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Build your wine cellar with The Urban Grape!


  • 7.20.17 Budget-Friendly Faves and a Visit from Collective Arts Brewing! 5-8 PM

    Raise a glass to the warm weather with one of these delicious budget-friendly bottles with Dan from Matchbook Wines! We’ll be cracking open crowd-pleasing wines like Chasing Venus Sauvignon Blanc, Mossback Cab, and the Arsonist – a reliable red blend that gives the Prisoner a run for it’s money!

    And if that wasn’t exciting enough, we’re hosting Collective Arts Brewing who will be pouring a line-up of beers that are literally works of art!

  • 7.21.17 Staglin Family Wine Tasting! 5-8 PM

    Founded in 1985, Staglin Family Vineyard is takes pride in their uncompromising commitment to quality. Amber from Staglin with be pouring their world-class wines that reflect the distinctive character of this historic Rutherford Bench estate. Don’t miss this opportunity to taste these distinctive and cellar-worthy Napa Valley Chardonnay and Cabernet Sauvignon’s!

  • 7.22.17 Vino Blanco! Mouthwatering Italian Whites! 3-6 PM

    From North to South, Italy is one of the world’s most diverse wine countries. With every terroir proudly boasting its own native varietals, it can be hard to choose with so much variety! This Saturday, Stacey from Matchvino shows off a series of Italian white wines worth getting to know!

From the Vine



It’s not surprising that a California winemaker on a “relentless search for independence” would find himself in regions like Paso Robles, Santa Maria Valley, and Santa Ynez. These newer California wine regions are known for breaking all the rules. What’s so great about Sans Liege, and winemaker Curt Schalchlin, is that rule-breaking is steeped in respect for what came before. These wines take the best of the Rhône Valley and re-imagine it for a new generation of wine drinkers.
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