Take the Intimidation out of wine.

The Urban Grape is an award-winning wine, craft beer, and spirits store located in Boston’s vibrant South End neighborhood. UG is the first store in the world to utilize Progressive Shelving, a unique system of organizing wines by their body, rather than varietal or region. Progressive Shelving allows our staff to help you pick the perfect wine for your palate by encouraging you to explore regions, varietals, producers, and price points all while staying in your wine comfort zone. Discover new wines when you Drink Progressively!

A well-rounded, fully-stocked wine cellar is a passion for many serious wine collectors.

The Urban Grape’s philosophy of using hospitality-driven service to help their customers find the perfect bottle of wine extends to their latest venture, Urban Cellar. Through personalized one-on-one consultations and wine tastings using the state of the art wine access system, Coravin, owner TJ Douglas uses his knowledge of the wine industry to fill his clients’ cellars with everything from approachable every day wine, to birth year vintages, to cases that can age and appreciate in value for decades to come. You build it, The Urban Grape fills it.

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Build your wine cellar with The Urban Grape!


  • 7.28.16 HARVARD CIDER CO. 5-8PM

    Founded in 2014, Harvard Cider Company is a craft cider producer based in — you guessed it — Harvard, MA. Focused on supporting the local economy by sourcing their apples close to home, co-founder Chase Brooks will be featuring fun and interesting ciders that are sure to pair well with your summer adventures!

  • 7.29.16  TOUR DE BOURGOGNE 5-8PM

    Experience great Burgundian white and red selections from producers such as Philippe Colin, Pascal Clement, and Francois Mikulski!

  • 7.30.16  YOKO'S CRAZY BUBBLES 3-6PM

    Yoko bubbles features sparkling wines from off the beaten path grapes and regions to add sparkle to your Saturday!

From the Vine