Take the Intimidation out of wine.

The Urban Grape is an award-winning wine, craft beer, and spirits store located in Boston’s vibrant South End neighborhood. UG is the first store in the world to utilize Progressive Shelving, a unique system of organizing wines by their body, rather than varietal or region. Progressive Shelving allows our staff to help you pick the perfect wine for your palate by encouraging you to explore regions, varietals, producers, and price points all while staying in your wine comfort zone. Discover new wines when you Drink Progressively!

A well-rounded, fully-stocked wine cellar is a passion for many serious wine collectors.

The Urban Grape’s philosophy of using hospitality-driven service to help their customers find the perfect bottle of wine extends to their latest venture, Urban Cellar. Through personalized one-on-one consultations and wine tastings using the state of the art wine access system, Coravin, owner TJ Douglas uses his knowledge of the wine industry to fill his clients’ cellars with everything from approachable every day wine, to birth year vintages, to cases that can age and appreciate in value for decades to come. You build it, The Urban Grape fills it.

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Build your wine cellar with The Urban Grape!



    Join Spirits Manager, David, as a pours an enticing line up of assorted tequila and mezcal! Learn how to step up your Margarita game for this festive holiday with Maureen of Thirst Boston! She’ll be making live cocktails and answering all your burning questions about Thirst Boston’s upcoming events May 20th-23rd. Their goal is to educate attendees on the science, craft, and taste of all things related to the art of drink! Vanessa will also be on hand, keeping the evening spicy while she samples and sells Nola’s Salsas!


    We’re thrilled to do our first UG tasting with Matchvino! Take a tour of Italy with Stacey as she features little-known gems like sparkling Garganega, Gropello Classico from Lombardy, Grillo from Sicily and Lambrusco from Emilia Romagna!

  • 5.07.16 Sampler Saturday: “Les Rosés Français!” AND EXTRAS BY ALAINA! 3-6 PM

    Experience the full gamut French Rosé has to offer with our “Les Rosés Français” May Urban Sampler. Although Provence is often considered the epicenter of Rosé, other examples can also be found along the Mediterranean where regional varieties are commonly blended together creating bolder, earthier wine. Expect to find zippier Rosé wines from the Loire Valley where flavors of citrus, mint and even red bell pepper are common. In Bordeaux, Rosé can lean toward the fruity side with aromas of strawberry and peaches. Experience the ultimate Tour de Rosé— the perfect accompaniment to a Memorial weekend BBQ, or Mother’s Day celebration! Alaina, owner of Extras by Alaina, will also be popping up at the tasting to feature Boston’s cutest hand-lettered stationary and artwork! Just in time to grab that last-minute personalized card for Mom!

From the Vine