Take the Intimidation out of wine.

The Urban Grape is an award-winning wine, craft beer, and spirits store located in Boston’s vibrant South End neighborhood. UG is the first store in the world to utilize Progressive Shelving, a unique system of organizing wines by their body, rather than varietal or region. Progressive Shelving allows our staff to help you pick the perfect wine for your palate by encouraging you to explore regions, varietals, producers, and price points all while staying in your wine comfort zone. Discover new wines when you Drink Progressively!

A well-rounded, fully-stocked wine cellar is a passion for many serious wine collectors.

The Urban Grape’s philosophy of using hospitality-driven service to help their customers find the perfect bottle of wine extends to their latest venture, Urban Cellar. Through personalized one-on-one consultations and wine tastings using the state of the art wine access system, Coravin, owner TJ Douglas uses his knowledge of the wine industry to fill his clients’ cellars with everything from approachable every day wine, to birth year vintages, to cases that can age and appreciate in value for decades to come. You build it, The Urban Grape fills it.

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Build your wine cellar with The Urban Grape!


  • 2.11.16 A Sweet Week Ahead! Privateer Rum and Sweet Lydia's 5-8 PM

    Looking for some sweet gift ideas for Valentine’s Day? UG has you covered! For the next three days, we have a tasty line up of local food and beverage vendors that will inspire your best gift yet! Tonight, Bob from Privateer Rum pours his Silver and True American Aged Rum, while Lydia from Sweet Lydia’s samples and sells her handmade gourmet confections!


    Yoko pops her favorite rosé bubblies, while Laurel of Nectar & Green pours her organic, pressed almond milk, made in small batches. Her new Cacao flavor is not to be missed!


    It’s a one-stop-shopping kind of afternoon at UG: Derek from Broma Brownie will be sampling and selling gourmet brownies, while Michelle of Golden Quill Designs dazzles you with her watercolor and calligraphy cards! All this, paired with exciting Italian wines from Giannoni Selections! Combine all three to create the perfect gift basket!

From the Vine