From the Vine

Stroll the South End with Amy of Ser Verde Shoes!

South End Spring Stroll, South End Boston


South End Spring Stroll, South End Boston

This Friday from 4-9 pm, the small businesses of the South End will be throwing open their doors and welcoming our neighbors for the first annual South End Spring Stroll. Because we have such a tight knit business community, we thought it would be fun for every store to feature products from another business owner in the South End, as well as their own.


Ser Verde Shoes Pops up at The Urban Grape

To that end, during the Stroll you will find UG wine at Flock and M. Flynn. And we’ve invited the South End business Ser Verde Shoes to showcase their line of sandals and espadrilles during our free Friday tasting, from 5-8. This week I caught up with Amy Lambroukos-Silva, the founder of Ser Verde, to chat with her about her business, collection, and the South End community.

Tell us a little more about Ser Verde Shoes; specifically, the inspiration for your company and how it came to be!

I found Spanish shoes five years ago while traveling, bought several pairs, and loved the comfort so much. I would try to find similar shoes in the states with no luck. I contacted the store in Spain and it all happened from there. I have a background in interior design so I love leathers and fabrics and most of all color. I was able to work directly with a factory in Spain that makes our line. The name Ser Verde just came to me. My favorite color is green – and Ser Verde means “be green.” I love everything organic, and our shoes are ecofriendly. I sell them in reusable burlap pouches and recycle our shipping materials. Spanish shoes like Menorquinas and espadrilles have been around forever but I am designing them with a fun fashionable flair.

What has surprised you the most about being a small business entrepreneur?

Well, this business is completely new for me. I have never worked in retail before. I have been an entrepreneur for 20 years in the real estate title industry. And still run A.E.L Title Services. I was striving to think of something creative to do with some color in my life, so to speak. This new business couldn’t be any different from my title business – in a good way. What I love mostly is that I have met some amazing people that live right in my neighborhood. I am getting out there with this new business instead of just sitting in front of a lap top. I am overwhelmed and excited with how perceptive and wonderful people are to our idea and our shoes.

What are your favorite ways to style your shoes?

I find myself in jeans quite a bit these days and I love that my shoes add a pop of color to my look. I wear them to the beach and they are perfect. The colors go fantastic with a great summer cover up.

You must have every color of sandal in your closet – how do you choose which to take on vacation with you? Is there a staple style and color that should be in every woman’s closet?

I love all of the colors but am working with some prints and metallics this year. I think a rose gold is a great staple color which I’m getting in for summer. I have a bronze textured print called Caracas that is selling out quickly right now. Metallics match everything. But you can never go wrong with choosing a color that is out of your comfort zone. Live a little! [To that end, I’ve just ordered myself a pair of orange sandals from Amy!]

I know you live in the South End. What drew you to this community and what keeps you here?

I have lived in the south end for 13 years and I love the sense of community here. I love that it is a neighborhood full of small businesses and I have enjoyed seeing the progress and change over the years. I get so happy when I see new small businesses opening up. To me, it is someone pursuing their dream. And of course, the small restaurants.

What are some of your favorite things to do in the South End?

I love that I can walk out my front door and have the city right there. I enjoy going to yoga at Sadhana. I love Peters dog park for my pug, Humphrey Bogart. I have a toddler son, Preston, and there have been some great children’s classes that we have attended like Baby Wiggles for music. Also, we took classes at the Lovage Club which is wonderful for babies and toddlers. Kava is our favorite these days – it feels like being in Greece, with delicious food and great service. Seiyo, another favorite for sushi. They opened up the year I moved here and I’ve loved it ever since.