The Urban Grape South End
303 Columbus Avenue
Boston, MA 02116
Mon - Sat: 10am-10pm
Sunday: 10am - 6pm
The Urban Grape is an award-winning wine, craft beer, and spirits store located in Boston’s vibrant South End neighborhood. UG is the first store to utilize Progressive Shelving, a unique system of organizing wines by their body, rather than varietal or region. Progressive Shelving allows our staff to help you pick the perfect wine for your palate. Discover new wines when you Drink Progressively!
When your mission is to create community, memories, and joy through the experience of wine and other beverages, you need to surround yourself with only the best.
Our hiring motto is simple – no wine snobs allowed, and personality matters. Our staff is comprised of highly educated and energetic men and women with a passion for sharing their love of wine. They’ll greet you at the door like an old friend, they won’t quit until they’ve found you the perfect bottle, and they’ll remember to ask how you enjoyed your selection next time you’re in. And yes, your dog is welcome too. It’s because of our incredible staff that we have been called one of Boston’s best wine stores since the day we opened.Meet the Team