We will say this about our customers – you guys are loyal, you’re fun, and you’re vocal! When we launched the Urban Hops Homebrew Competition, we got two pieces of feedback. You wanted more time to be able to perfect your recipes, and you wanted to be able to enter lagers.
Maybe we’ve just gotten inspired by Good Friday, but “ask and thou shalt receive!”
With your requests in mind we have made two important changes to the competition:
1. You can now enter a beer between now and August 29th. You have all summer to perfect your brew, and you can get it to us at any time it is convenient for you. If you have already entered a beer, don’t worry. We can keep that beer stored for you until the competition, or you can rebrew and re-enter. There will be no additional entry fee if you re-enter your beer again later this summer. The winning beer will be brewed this fall and sold at both UGs this fall and holiday season.
2. You can now enter lagers! The extension of the entry date allows for us to allow lagers into the competition. So if lagers are your thing, go for it.
Here are the new dates to keep in mind:
August 29th: New deadline for entries
September 10th: Finalists announced
September 17th: Home Brewing Finals
We’re excited to announce two more changes as well. The first is that the winning beer will be brewed at Berkley Beer Company, with the assistance of head brewer Glenn Barboza. This is an incredible chance to brew your beer on a commercial set-up with the help of a professional brewer!
Ben is also being joined on the judging panel by Megan Parker-Gray, Beer Director for Row 34, and Chris Tkach, Founder and Head Brewer of Idle Hands.
We’ll be setting up a night in June where people interested in entering the competition can meet at UGSE to taste each other’s beers and get valuable feedback before entering a final submission. As a judge, Ben will not be able to participate, but our hope is that tasting with your peers will be helpful, especially for newer brewers. More information on this soon.
Also, and this is an important one, all brewers will retain the rights to their beer recipes. They remain your intellectual property, for you to do with as you wish. This is all about YOU.
All submission fees and profits from the sale of the beer go to cover the costs of the competition and the production and bottling. An additional donation from any remaining profits will go to a non-profit organization of the winner’s choice, in his or her name.
Questions? You know all you have to do is ask Ben!