Austin, My New Home Away From Home??

April 22, 2014 by: The Urban Grape

Last week I spent four glorious days in Austin, and I had to share some of the highlights with you guys. This is a glorious town, not only because it has a kicking food, wine, and cocktail scene, but also because of its laid back attitude and the super cool Austinites that populate the town. I know one thing for sure, if I was 25 and single I would high-tail it out of Boston for Austin so fast. Anywhere that the people are this adorable, all while wearing no make-up and dressing in t-shirts and cut-offs is a place I want to be (or, my single self would want to be. Of course, my married mother self is perfectly happy here in Boston with our freezing winters, over-priced real estate, and cranky locals). 

First, the wine. It was like living in a city made up of Urban Grape wine. Every wine list was packed with our staff favorites. Little corner markets had great selections like Jolie Folie rosé and Secco bubbles. The waitstaff at every restaurant was well-trained and had a great appreciation for good wine. There was no Kendall Jackson to be found. This is definitely not the case in many other parts of Texas that I’ve been to, so I was pleasantly surprised at the great bottles we were able to drink all weekend. 

We may, however, want to talk about the logo at this new wine store… A little too much of a coincidence, maybe? C’est la vie.

Now, the food. Every meal we had was fantastic, and the decor of every bar and restaurant we went to was incredible. Even the really “designed” spaces were so laid back and approachable. Our favorites included: 

The Josephine House


I’ve never eaten brunch in such a pleasant setting in all my life. The pastries were outstanding, the rosé was perfectly chilled and sweating, the meals were to die for….we could have sat and talked all day. I had a bowl of polenta and mushrooms with a soft-boiled egg on top. So simple and yet so tasty that I licked my bowl (not shy). The people watching was also fantastic – so many cute singles on dates. I state again, if you are single, move to Austin. 


Brian Samuels told us to check this place out and I’m so glad we did. They had a squash curry that will haunt my dreams until I can get back and have it again. Truly the best curry I’ve ever had. The setting was gorgeous, but fun with big communal tables and bottles of rosé all around. We were too stuffed for dessert which is one of my only regrets from our trip, as everything looked so delicious. 

Hotel San Jose

Hipster Heaven personified, but somehow in Austin the hipsters are so laid back and chill that they are an almost unrecognizable relative to the NYC hipster. We went here for drinks and sat in their hipster courtyard, under a heater, drinking prosecco and passion fruit juice cocktails. These are a new obsession that I will be perfecting and sharing with you soon. 

Elizabeth Street Cafe

Right across the street from Sway, this adorable little cafe makes perfect French pastries (I think the same as what we ate at Josephine House), delectable macarons and Vietnamese food. Kind of random, I know, but it worked. We had a meal of fresh spring rolls, Bahn Mi sandwiches and coconut lime macarons while sitting out on the patio, which was right out of a Kinfolk photoshoot. Kimchee is definitely big in Austin and I thoroughly enjoyed it on my short rib sandwich while sipping on a green tea and lemonade spritzer. 

Midnight Cowboy

This tiny speakeasy had a detached and decrepit air about it, and was sort of American Horror Story-esque, but we settled in, ordered our punch and had serious laughs with lots of raunchy talk. Absolutely loved it. 


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Urban Hops Home Brew Competition – Update!

April 18, 2014 by: The Urban Grape


We will say this about our customers – you guys are loyal, you’re fun, and you’re vocal! When we launched the Urban Hops Homebrew Competition, we got two pieces of feedback. You wanted more time to be able to perfect your recipes, and you wanted to be able to enter lagers. 

Maybe we’ve just gotten inspired by Good Friday, but “ask and thou shalt receive!” 

With your requests in mind we have made two important changes to the competition: 

1. You can now enter a beer between now and August 29th. You have all summer to perfect your brew, and you can get it to us at any time it is convenient for you. If you have already entered a beer, don’t worry. We can keep that beer stored for you until the competition, or you can rebrew and re-enter. There will be no additional entry fee if you re-enter your beer again later this summer. The winning beer will be brewed this fall and sold at both UGs this fall and holiday season. 

2. You can now enter lagers! The extension of the entry date allows for us to allow lagers into the competition. So if lagers are your thing, go for it. 

Here are the new dates to keep in mind: 

August 29th: New deadline for entries

September 10th: Finalists announced

September 17th: Home Brewing Finals 

We’re excited to announce two more changes as well. The first is that the winning beer will be brewed at Berkley Beer Company, with the assistance of head brewer Glenn Barboza. This is an incredible chance to brew your beer on a commercial set-up with the help of a professional brewer!

Ben is also being joined on the judging panel by Megan Parker-Gray, Beer Director for Row 34, and Chris Tkach, Founder and Head Brewer of Idle Hands. 

We’ll be setting up a night in June where people interested in entering the competition can meet at UGSE to taste each other’s beers and get valuable feedback before entering a final submission. As a judge, Ben will not be able to participate, but our hope is that tasting with your peers will be helpful, especially for newer brewers. More information on this soon. 

Also, and this is an important one, all brewers will retain the rights to their beer recipes. They remain your intellectual property, for you to do with as you wish. This is all about YOU. 

All submission fees and profits from the sale of the beer go to cover the costs of the competition and the production and bottling. An additional donation from any remaining profits will go to a non-profit organization of the winner’s choice, in his or her name. 

Questions? You know all you have to do is ask Ben

Click here for all the fine print


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A Boston Strong Thank You

April 16, 2014 by: The Urban Grape

Some times, you just need to say THANK YOU. 

Last week, we received a call from The One Fund asking us to donate the wine for the One Fund Anniversary Tribute on April 15th. They needed wine for 500 attendees, almost all of whom were survivors and their families. We desperately wanted to support this event with free wine, but it was simply too much product for a small store like ours to donate. 

So we did something we’ve never done before. We took the donation request up to our distributors and asked if they could help us by donating wine. Everyone was in agreement that this was a group of people that should have good wine in their glasses as they gathered together to reflect on the past year of their lives. 

Through the efforts of six local distributing companies, this huge donation was orchestrated in just hours. It was a true community effort and one that personified the adage, many hands make light work. 

Thank you so very much to:

Ruby Wines

Harborside Wine Company

Classic Wine Imports

United Liquors (extra points for their very Boston Strong-looking logo!)

Carolina Wine & Spirits

MS Walker

This week, when you come into UG, we’d love if you would ask for a bottle of wine from one of these distributors as a way that we can all say thanks to them for answering the call for Boston Strong. You can also catch a few of them at upcoming tastings in the next week: Frank from Carolina will be doing an Easter tasting at UGCH on Thursday, Nikki from Hunneus (which is part of the United portfolio) will be at UGCH on Friday, and Gina from Harborisde will be at UGCH on Saturday 4/26. 


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Working Mom Blues

April 11, 2014 by: The Urban Grape

There are days, maybe even weeks (lets be honest, months), where I dream of being a stay at home mom. I usually snap out of it, but I am in one of those phases and it’s been prolonged and deeply felt for a number of weeks now. I think it comes from being in our new home, and not really having the time to conquer our never ending list of projects. TJ and I are slowly raking our yard at the rate of one cubic foot per week. At this pace it will be October before we’ve done everything, and we’ll have to start all over again with the leaves. I’m overwhelmed.

I also feel this way when I can’t cook. If I have too many nights in a row of “Look everyone, it’s mom’s special homemade quesadillas!” featuring stale tortillas and the end bits of cheese, I start to become unhinged. I feel like I should be HOME making gluten-free crackers and dairy-free yogurt and sugar-free desserts, or raising chickens and cooking spelt pancakes for breakfast every morning. I just want to grow my own tomatoes, okay? I mean, is that so much to ask? 

I find a lot of these “family-friendly” food blogs only add to my feeling of utter insanity. I’m looking at you, Weelicious. Those freaking bento boxes of color coded melon balls on her Instagram account make me want to SCREAM. If I made this for Noah and Jason I would have to get up at 5am and then I would have a complete nutty on them when they brought it home untouched. I love and applaud that she can do this for her children, and that her children will eat it, but it’s just not happening here in the Douglas home. I need realism. I need achievability.

So imagine my excitement when I discovered Dinner: A Love Story. There is a book, which I have not seen yet, but I fell hard for her blog this week. Here is a woman after my own heart. She too makes tortilla soup and deconstructs it onto her kids plates – thereby skirting around the “I make one meal” hell that we put ourselves through. She too admits that her children are freaky little terrorists that try to hijack family dinner. She too admits that there are nights when the mere thought of making dinner for her family makes her want to throw in the towel. The best part of all? She took a picture of a shriveled up old lime she was using for dinner and put it on Instagram. I looked over at my shriveled up old limes and had a serious laugh. Life is just too busy for fresh limes.

Yesterday, I made her Indonesian Chicken Salad for me, with leftovers for TJ that kept well enough for him to eat when he got back from Italy late last night. Per her suggestion, I took all the salad parts and put them into individual, non-touching fiefdoms on the kids’ plates. Sure, Jason gagged on the pineapple and called it disgusting, but Noah ate it all! And yes, Noah said he was convinced if he touched the peanuts that he would die of a peanut allergy, but then Jason ate his. Most importantly, with a few simple cheats to her recipe (a bag of coleslaw mix and a pre-cut pineapple among them), I prepped it all and then read US Weekly while the chicken cooked. Amazing. Maybe, just maybe, this working motherhood thing will be okay after all. At least for this week, and definitely even further if I just buy my tomatoes at Allandale Farm moving forward. 

And, of course, a wine pairing suggestion… 

As you know, TJ just got back from VinItaly. While there he spent a lot of time with the Ribolla Gialla grape from the Friuli area (also grown in Slovenia under the name Rebula). This is a white wine that is actually macerated on its skins. It’s not an orange wine, but it does have a light copper hue to it. It’s earthy and fat with a thick and fleshy mouthfeel thanks to some tannins in the wine. It’s big enough for the peanut sauce, but can handle the spiciness from the peppers and sriracha as well. We’ll be bringing some of these in in the coming weeks, so keep an eye out for them at UG! 

And don’t forget our free tastings at both stores tonight. Nothing cures the working mom blues like a glass of wine after a hard day! 



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Welcome to the Jungle

April 7, 2014 by: The Urban Grape

You know what we did on the Sundays when we lived in the South End? Got up sorta late, made some pancakes and bacon, took the kids to the Esplanade and every playground in between, stopped at a restaurant on the way home from those playgrounds for snacks and beers, made dinner, watched tv, watched more tv, and went to bed. 

Little did we know that moving out of the Boston proper to the wilds of Jamaica Plain would mean that we would spend our entire weekend at Lowe’s Garden Center in Dedham and then in the yard of our new house hacking invasive vines off of our trees, and raking up years of pine needles in a futile attempt to reclaim some of the land for grass. Little did we know this would involve cutting down saplings and and following trails of ivy for what seems like miles. And, seriously? What is tunneling under our grass? Let’s back up even more than that….how do you take care of grass??? And trees? And bushes? We need a landscape care expert who will work for wine, and we need him or her pronto. 

Lucky for us, the kids love yard work. Which is good, because they will be doing nothing else on the weekends until they go to college. They actually both cried this morning when they found out it was a school day, they wanted to get out there adding to their vine pile. I wonder if they will feel the same way when they find out the name of the summer camp I just signed them up for is “Mom’s Garden Crew.”  


Even luckier for us, the endless to do list on the outside can mean only one thing – it’s officially rosé season. I’d say yesterday was the first real rosé day of the year. It’s time to dive into the pink, and I recommend the Regaleali rosé of Nerrello Mascalese. Nerrello Mascalese is the new hot wine geek grape, primarily from Sicily, and grown at the base of Mt Etna. This rosé wine is sick. We popped it during an intense staff meeting last week and it was refreshing and drinkable – a tart but balanced strawberry lemonade that goes down way.too.easily. It’s stocked at both stores presently, and will be joined throughout the summer by 140 different labels of rosé. We’ll be stocking new labels through the summer, so you have to check in weekly to see what’s new! 

Next Sunday when you’re sitting on a patio drinking a beer, think of me and TJ wrestling with our vines, glass of rosé in hand. 


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Wine and Travel: Joseph’s Personal Wine Journey

April 1, 2014 by: The Urban Grape

Our daytime shoppers at UGSE have come to love Joseph, who always has a smile and time to chat. I’m amazed at how he remembers the name of everyone who walks through the door. Joseph was one of the first people we hired for UGSE, because we could tell he had gotten the wine bug and was looking for a big career change. He had passion. It’s been exciting to see him grow and learn about wine over the past year and a half. Today, he shares the story of how he discovered wine, and the journey that led him to UG! 


One exciting aspect of travel is the discovery of new places, new people, and . . . new wines. Seven years ago, when I worked aboard the Queen Mary 2, I was an eager, though not well educated, wine consumer. One stop on the ship’s Maiden World Voyage was Montevideo, Uruguay, an old port city with faded trappings of its colonial roots.

Having an evening off in port (an unusual occurrence), I took myself to dinner at Le Corte Restaurant on Montevideo’s Constitution Plaza. There I learned about Tannat.

Tannat is a red wine grape, historically grown in South West France in the Madiran AOC and is now one of the most prominent grapes in Uruguay, where it is considered the “national grape.” Tannat wines produced in Uruguay are usually quite different in character from Madiran wines, being lighter in body and lower in tannins. The Tannat vine was introduced to Uruguay by Basque settlers, especially Pascual Harriague, in the 19th century. Today it is often blended with Pinot Noir and Merlot and is made in a variety of styles including those reminiscent of Port and Beaujolais. Plantings of Tannat (also known in Uruguay as Harriague) have been increasing in Uruguay each year as that country’s wine industry develops. The Tannat wines produced here are characterized by more elegant and softer tannins and blackberry fruit notes. [My thanks to Wikipedia!]

After passing through the glacier fields at the southern tip of South America, our next port was Valparaíso, Chile.

There, on an excursion to ViñaMar Winery in Casablanca Valley, I was introduced to Carménère, a grape originally planted in the Médoc region of Bordeaux, France.

At the winery I was told a tale about a grape that was thought lost to history and rediscovered in a Merlot field. I was intrigued. The short version of the story is that Carménère, like most of France’s grapevines, was decimated by phylloxera (an aphid-like insect) in the 1800s. Carménère, a notoriously finicky grape, was basically abandoned when the wine growers replanted their vineyards, and thereafter it was thought to have gone extinct. Years later, in 1994, the Chileans, tired of producing bad Merlot, asked a French expert to examine their fields. He discovered that the “Merlot” fields were actually a combination of earlier ripening Merlot and later ripening Carménère, which together produced an apparently dreadful wine they had mislabeled Merlot. Once they separated the vines out, the Merlot improved and Carménère came into its own as the national wine of Chile.

Carménère wine has a deep red color and aromas found in red fruits, spices and berries. The tannins are gentler and softer than those in Cabernet Sauvignon and it is a medium body wine. Although mostly used as a blending grape, wineries do bottle a pure varietal Carménère which, when produced from grapes at optimal ripeness, imparts a cherry-like, fruity flavor with smoky, spicy and earthy notes and a deep crimson color. Its taste might also be reminiscent of dark chocolate, tobacco, and leather. The wine is best to drink while it is young. [Again, my thanks to Wikipedia.]

It was also in Valparaíso that I was introduced to Pisco Sours. Pisco is a grape brandy and when mixed with lime juice, syrup, and sometimes egg whites, it becomes a Pisco Sour. Sitting at La Colombina Restaurant overlooking the harbor from atop one of Valparaíso’s 42 hills, while sipping my then “new favorite cocktail,” was one of those special moments you are privileged to experience when traveling.


When I finally returned to Boston, the memories of my wine experiences led me to take introductory, one-day wine classes at the Boston Center for Adult Education, which then led to more intensive WSET (Wine & Spirits Education Trust) classes, which finally led to my joining The Urban Grape team.

Hopefully my next international trip will be a first-hand exploration of Argentina and its signature wine, Malbec, which is yet another French transplant. I’ve already started saving up those airlines miles!


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March Customer of the Month – Amelia Hughes!

March 31, 2014 by: The Urban Grape

March came in like a lion, and pretty much stayed a lion the whole 31 days. Let’s help it go out like a kitten by introducing our March customer of the month, Amelia Hughes!

Amelia is a forensic photographer who works on animal cruelty cases around Massachusetts. She does the difficult fieldwork that most of us would find too heartbreaking. She’s also a foster mom to feral kittens – helping them to reach an age where they can be adopted by loving families. Amelia posts adorable photos of her fosters on her Instagram account: @catandbirdie. You will die when you see how cute these kittens are. On April 12th, we’ll be donating 10% of our sales from BOTH stores to the Animal Rescue League of Boston in support of Amelia’s work with the foster program. Polka Dog Bakery will be on hand giving out treats to all of our four legged visitors, and we’ll have great wine tastings at both stores. So spread the word and let’s help Amelia and the ARL save Boston’s feral kittens! 

What is your favorite bottle (or can!) from The Urban Grape? 

I can’t pick just one…kind of like me and cats.  I need about a dozen around at all times!

The Urban Grape’s motto is “Drink Progressively.” How has your palate changed over time?
It’s become more adventurous.  And I am increasingly obsessed with pairing wine (or beer!) with food.

Why The Urban Grape? 

Everyone is not only knowledgable, but also genuinely friendly.  How could you not fall in love with a place that you can walk into and say “Hi TJ, I’m looking for something that is a real punch in the face, and yummy”  all while making socially awkward jazz hands….and not be judged.  Coming to the Urban Group is always a perfect balance of fun, learning, and adventure.  What could be better than that?


If you could share a bottle with anyone – living or dead – who would it be and what is the bottle? 

Interior Designer Jeff Lewis {he’s on Bravo TV’s series Flipping Out} and I love his style,his humor, and his love of cats.  We would share many bottles of Chimney Rock Elevage while renovating my 1920′s Spanish Style dream home in Los Angeles.

We’re doing the UG Customer of the Month to give our clients a platform to raise awareness for causes that are important to them. Tell us your story. 

I walked into the Animal Rescue League of Boston five years ago to volunteer to help homeless cats, and to photograph the adoptables to help show their personality and help them get adopted faster.  I ended up working on animal cruelty cases and fostering special needs cats and at-risk kittens.  The animals and the people that I have been blessed to work with have changed my life and I work very hard to do the same for them.  The staff and volunteers at the ARL do amazing work for homeless animals.  They have fantastic shelter veterinarians, and a wonderful foster care program.  Kitten season is starting, and we are getting really excited to be getting our next litter of kittens to foster (like we did last April when had a mom cat with nine two-week-old kittens!). I hope everyone will join me on April 12th to help the ARL raise money to save, neuter, and find homes for these loving kittens.


(Thanks to everyone who came out to support our February Customer of the Month, Kyle, at his fundraiser last night. It was a huge success!)




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Why Eastern and Central Europe

March 21, 2014 by: The Urban Grape

*It’s hard to find a nicer human being than Chas Boynton, our rep from Arborway (and newly appointed VP of the company – congrats Chas!). Chas is passionate about wines from Eastern and Central Europe and has been single-handedly leading UG’s education on the region. We love when our customers learn right along with us, so we asked Chas to explain a little bit more about the region so everyone can feel more comfortable trying one of these bottles next time you’re in the store. 

Why Easter and Central European wines? Put simply… These areas wrote the first testament on viticulture and have paved the way for appellations such as: Napa, Rioja, and even Bordeaux. Georgia is believed to be the crux of wine as we know it. Tokaji-Hegyalja, Hungary warranted the world’s first appellation 100 years before Bordeaux. Villany, Hungary has supported highly organized grape culture that pre-dates the Romans. Western Slovenia waves its rebel flag in the face of “fresh wine” and preserves the most ancient vinification techniques known to man. Croatia’s flagship red variety, Tribidrag (Crljenak Kastelanski), claims ancestry of what was once thought to be North America’s crowning “indigenous” varietal, Zinfandel.

However, World War and the Socialist ideal of state run volume production, which emphasized quantity over quality, have rendered these areas obsolete and forgotten in the eyes of cotemporary consumers. Buyers aren’t wooed at the thought of desolated and war torn areas saturated with insipid jug wine and two day old bread. This is a drastic misconception. Look to the endless rolling green hills of Stajerska, Slovenia or the breathtaking coastline of Dalmatia wafting in resinous, herbal and salty “freskina” or scent of the sea. It is time that we embrace Europe’s best kept secret… The aesthetically beautiful and vibrant cultures that span from the Western Balkans to the continental origins of the first Magyar tribes.

Only 20 years after decades of war and the fall of the Federal People’s Republic of Yugoslavia, we are bearing witness to a Wine Renaissance as the re-establishment of legendary family-owned wineries and enterprising young winemakers gain momentum. The emphasis on indigenous varietals, native yeasts, adherence to age-old winemaking traditions, and the overall unique personalities of these wines attract adventurous palates. It is only a matter of time before consumers and sommeliers alike lift the iron veil and grasp a wine experience like no other.


Wines of Stajerska, Slovenia

The following producers are located on the eastern side of Slovenia in the region of Stajerska (Stah-Yair-Ska). It is a breath taking environment of endless rolling green hills lined with vineyards that stretch the length of the horizon. Until 1918, this area was known as Lower Styria (formally Austria) and had been for many centuries. Grapes have also been cultivated here for over 2,000 years in addition to famed aromatic hop fields and ethereal pumpkin seed oil – a real treat with the local wines. The rich agricultural diversity of these Slovenian Hills owes itself to fertile soils and the unique convergence of Continental, Alpine and Mediterranean climates. In large part it is the balance between these climates that make the wines of Slovenia so regional and so interesting.

The Urban Grape has roundly embraced “the Truth” behind many of Arborway’s Eastern and Central European selections, which creates a seamless segue into our first producer, Verus.

Verus literally translates to true, sincere, and genuine. These characteristics embody the philosophy behind the three young winemakers, Danilo, Bozidar and Rajko, all of whom come from grape-growing or winemaking families. They pooled their resources and now own a modern cellar and 10 hectares of vineyards growing exclusively white wine grapes on a bedrock of grey marl and sandstones at an altitude of between 300 and 340 meters.

The sheer beauty of the gently rolling green hills that cradle Verus’ terraced single vineyards are enough to take one’s breath away, but the vivacity of the finished wines will leave you reeling like a blow to the gut. While each varietal exudes its own characteristics there persists a common spine of precision, razor sharp acidity, focus, and nerve. I have experienced this kind of polarizing palate dynamic between ripeness and structure in only the very best Loire Valley whites.

2012 Verus Sauvignon Blanc
Radiating with classic gooseberry, passionfruit, and nettles.

2012 Verus Furmint
A seductive smoky flint and petrol, reminiscent of the Mosel, is buoyed by piquant pineapple pith and quince. Saline mineral quench yields an assertive sapidity.

Crnko, also located in Stajerska, has bottled its renowned single varietal wines since 1984, garnering local and worldwide fame alike. The “Jarenincan” bottling, however, is part of an age old tradition that has just started to make a splash in the States. Not unlike the Edelzwickers of Alsace or the Gemischter Satz of Austria, “Jarenincan” represents a co-fermented field blend of multiple varietals that change from vintage to vintage highlighting only the best characteristics of the harvest. 2012 was anchored in Laski Riesling (no relation to the Rhine Riesling we know and love), Sauvignon, Ravenec (a.k.a. Muller Thurgau often found in Northern Italy), Chardonnay, and Yellow Muscat. The vessel is shaped like a Soviet missile, carries 1 liter in volume, and is finished with a bottle cap. That’s right… Pop and pour this patio crusher all summer long.

2012 Crnko “Jarenincan”
Spring flowers, spice and lychee waft from the glass while stonefruits of peach and yellow plum flesh out this off-dry and broad shouldered behemoth.

With Chas’ recommendations in mind, stop in this weekend and grab an Eastern European wine – it’s always exciting to try something new! 



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Level Up – Now at UGSE!

March 20, 2014 by: The Urban Grape

A very quick blog tonight – the boys are off from school and they have run me completely ragged today. The only thing I love more than spending the day with them, is putting them to bed at the end of that day! 

Starting today, UGSE can accept Level Up! We’re really excited about this, and if it is successful we will install it in Chestnut Hill as well.

For those of you that use Level Up, you’re probably used to earning rewards at the stores you frequent. Sadly, the state of Massachusetts does not allow liquor stores to give these type of loyalty rewards. We know this is a bummer, but we still wanted to install it for two reasons: 

1) We love anything that makes payment easier for YOU. We know that people who use Level Up absolutely love it, so that’s reason enough for us to have it right there. 

2) We love anything that makes payment cheaper for US. When you use Level Up it saves us money. That’s money we can put towards rewarding the staff at the end of the year, getting new UG t-shirts, installing some cool planters outside of the store, etc., etc., etc. The more you use Level Up at UGSE, the more money we have around with which to do some cool stuff. So from UG to the Level Up users – THANK YOU! 

Spread the word and let your friends know we’re now accepting Level Up in the city! 



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Donation Guidelines for The Urban Grape

March 19, 2014 by: The Urban Grape


Every year The Urban Grape gives over $40,000 in charitable donations to the communities surrounding our two stores. We could not do this without the dedication of our amazing staff, especially Chelsea, who organize and work our donated events as part of their already busy schedules. 

We’ve recently tweaked the UG donation process. Here you will find everything you need to know about asking for, and receiving a donation from The Urban Grape. 

1. All donation requests must come in the form of a donation request form, located on the contact us page of our website. You can scan and email, mail, or drop off a donation request form. In-person, email and mail requests without a donation form cannot be considered. 

2. Customers of The Urban Grape receive priority over cold approaches. If your email comes with the greeting “To Whom It May Concern” you probably will not see your request fulfilled (coming from a fundraising background I am still shocked at how many of these I get!). 

3. Organizations in and around the areas of the stores get first priority. We try to help schools, PTAs, churches/synagogues, and other community-based organizations first. Then we go from there. 

4. After we’ve donated to our neighbors, we look for organizations with a cause that means something to us and our staff. These generally fall into a few basic categories: Access to food/education/basic necessities for underserved communities, rescue organizations for animals, organizations that support the LGBT community, and the arts. 

5. Unfortunately, after we get through all of this there is very little left over for communities outside of Newton, Brookline, Boston and sometimes Cambridge. If you are sending me a request for an organization in Norwood, it probably will not get filled – not because we don’t think your organization is worthy, but because we simply can’t fulfill every request. 

5. In general, we give three kinds of donations: gift cards in varying amounts (8-10 per month); in-store wine tasting parties for 20 on a Sunday, Monday or Tuesday night (4-6 per month); or – our biggie – a free wine cellar consultation with TJ, with a first purchase discount (4-6 per month).

***If you’d like to approach us about another idea, we are always game for creative ways to work together that will drive awareness and business to The Urban Grape while raising money for your organization. Feel free to pitch us. Remember – I come from a corporate philanthropy background and I like partnerships!

6. We do not donate product to events. We do offer all non-profit organizations a good discount on our beverage catering wines and free delivery within our delivery radius. You should ask for this via the donation request form. 

7. We do not donate in-home wine tasting parties. If you bid on and win an in-store wine tasting party, please do not ask us to then turn it into a Saturday night in-home wine tasting party. 

8. The in-store wine tasting parties have an expiration of six months from the date of the fundraising event. 

9. We give out our gift cards, in-store party donations, and free wine cellar consultations an average of 8 weeks ahead of scheduled events. That means we are now working on May events. If you ask us for a donation a week before your event, we usually are not able to fulfill it. 

10. BOSTON MARATHON: At the start of every year, we double and sometimes triple our gift card donations to accommodate marathon fundraising requests. Please know that we try to help everyone, but we are absolutely inundated. To keep it fair, everyone gets gift cards, except for one or two great customers who might get in-store fundraising events. At a certain point, we just have to say no to the marathon requests. Sadly, we are reaching that point for the 2014 Marathon. 

11. Starting in March, Joseph is now helping me (Hadley) to organize and respond to all the donation requests we receive. You can still address them to me, put ultimately they need to end up in Joseph’s hands. He works days at the South End store, Tuesday through Saturday. That said you can email or drop them off to just about anyone and they will make their way to Joseph. If you send me an email or letter, please don’t be surprised if you hear back from Joseph. I’m still involved, just learning to delegate!

12. Joseph and I meet every two weeks to make determinations on the donation requests. So if you don’t hear anything for a couple of weeks, don’t panic. But again, get those requests to us well in advance of your event.

 We’re so happy to be a business our customers can count on to fulfill their donation requests. We hope these guidelines help you as your plan your fundraising event. Happy philanthropy! 


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