Philosophy

   

The Urban Grape is a modern, concierge-style liquor store in Chestnut Hill and Boston’s South End that strives to take the intimidation out of wine. 

UG is the first store in the world to utilize Progressive Shelving ™, a unique system of organizing wines by their body, rather than varietal or region. Progressive Shelving is based on Kevin Zraly’s method of arranging his celebrated wine lists from lightest bodied to heaviest, to make it easier to pair wine with food. 

Progressive Shelving allows our staff to help you pick the perfect wine for your palette. It encourages you to explore other regions, varietals, producers and price points, all while staying in your comfort zone. It also helps you to expand your knowledge of wine in an easy-to-understand way with no intimidation. Not sure where to start? You’ll find Enomatic Tasting Machines at both of our stores, which dispense free samples of 16 different wines that we think best typify the Progressive Shelving in the store. 

 

But Progressive Shelving isn’t the only thing that makes UG different! We’re also known for our unique, concierge-style service. With a helpful staff that’s been handpicked from the area’s finest restaurants, we make sure your visit is exceptional from start to finish. We’ll work with you personally to find the right wine, beer, spirits, or sake for any occasion. If you don’t see an item that you love, please ask us. We will recommend a good replacement or work with you to special order your favorites. 

Welcome to The Urban Grape – a neighborhood store that creates community, memories and joy through the experience of wine (and much more!).